The new Boucheron Fleurs is presented to us in a bottle originally developed in 1988 by Alain Boucheron himself. In the purest respect of the tradition of jewelry, it is similar to a curved and rounded jewel, perfectly matching the shape of the hand. Boucheron Fleurs is surmounted by a sapphire blue cap that evokes the entire world of jewelry. Golden gadroons fit on his collar and give the whole a more precious air. The glass flacon of Boucheron Fleurs has changed its original golden color for a now bluish juice. The whole lets filter the light with elegance and pleasure. Boucheron Fleurs is a fragrance that has all the elegance of a house bearing his name. From the arcades of the Palais Royal in 1858. To Place Vendôme in 1893, Frédéric Boucheron wrote one of the most beautiful stories about French luxury and seems to appear again from all sides in this new essence. In fact, Boucheron Fleurs is the fourth chapter of an infinitely valuable history. If Boucheron invited himself to the world of perfumes in 1988, his fragrance was enriched in 2004 in the Boucheron Freshness Floral edition, and then in 2006 in the version called Boucheron Blue Edition. Similarly, in 2004-2008 Boucheron developed summer limited editions, fresh water always emphasizes the freshness of citrus and brightness of flowers.