This is not the first time that CHANEL has paid tribute to its creator with the name of its perfumes, such as Coco and her daughter Coco Mademoiselle. Today, another aspect of this mythical character is that the brand is at the forefront of the scene with a new perfume launch called Gabrielle.
With this creation, “CHANEL opens a new page in its history. A new name. A new bottle. A new perfume. A new territory of expression and inspiration. Because Coco was foremost Gabrielle Chanel wanted to highlight the woman more than the character and create a fragrance for all women, that being their femininity, their courage, their values and their daring. All Chanel fragrances address way never literal, abstract flowers, they are always covered other topics and contribute to the architecture of the perfume. In Gabrielle, they take “the Word as never before.
Olivier Polge has composed a new flower, “dream”, with ylang-ylang, jasmine, orange flower and tuberose, accompanied by mandarin, grapefruit, blackcurrant, white musk and sandalwood with milk notes. Suppose it was a floral halo. To refine its novelty, the brand has designed a new bottle whose shape does not resemble its great classics but consists of thin glass walls. With finesse and discretion, you can see the walls converging towards the centre of the bottle. Because, as Gabrielle said, “luxury is what you can’t see. After all, it will be Kristen Stewart who will play Gabrielle at a location revealed in September.
The bottle that houses this golden juice is a flacon that deviates from the bottle silhouettes we are used to with the Maison. The bottle, which took them five years to design and develop, is a square, thin-walled glass bottle with a Marquette shape. It’s almost masculine at first impression due to the straight edges, art deco feel and matte stopper. It reflects Gabrielle, one of the pioneers of masculine silhouettes on a woman. The juxtaposition of masculine and feminine (that is so very Chanel) inspires Gabrielle the fragrance. Despite her androgynous style at that time, Gabrielle is unashamedly feminine inside. This is reflected in its entirety by Olivier Polge’s creation.
