Chanel takes us to a Paris – Biarritz. Gabrielle Chanel was an extraordinary woman. Moreover, it took a lot of audacity and determination to build such a luxury empire then! Today, her life fascinates and has inspired many creations. The latest is called Paris-Biarritz. This perfume was born in the heart of the Chanel workshops and is a nod to the brand’s first couture boutique, located in the centre of Biarritz. So, how about coming with us to discover this legacy?
Biarritz, an important place in Chanel's history
If Chanel has decided to highlight the city of Biarritz in its new perfume, it is simply because it is here that it was born its first fashion boutique, just after the creation of its hat shop in Paris in 1910. When Gabrielle Chanel arrived in Biarritz, she was already famous and was considered a national figure of women’s emancipation. She was attracted by Biarritz for her social life, evenings at the Hotel du Palais, and proximity to the sea. She saw a unique way to let her femininity and new freedom flourish in this place.
Top notes: tangerine, grapefruit, bergamot, lemon, orange
Heart notes: lily of the valley, neroli, green note
Base notes: white musk, patchouli
The invigorating breath and spring of Paris-Biarritz
