Inspired by the subtle yet timeless appeal of the original Alexander McQueen fragrance, the brand has recruited a number of famed perfumers to reinvent the classic in their own style. As a result, eight different fragrances have been introduced to the world, bringing with them their own niche style of perfumery.
Hugo Bose’s Boss the Scent lineup has come out with to new fragrances, Boss the Scent Private Accord for Him, and Boss the Scent Private Accord for Her. The fragrances will reveal the “mischievous, playful side of the Boss protagonists”, and will showcase them as being more than just visually appealing, revealing the hidden depths inside.
Coach has launched the latest version of fragrance for men- Coach Platinum. Developed by perfumer Bruno Jovanovic, the Platinum has a fresh oriental scent. This brand new masculine perfume is depicted as warm and dynamic. It is a new version designed uniquely for charismatic and bold men. The perfume is an exotic blend of several notes that add a perfect fragrance to compliment an occasion.
From the house of Lacoste comes this new bottle, which subtly echoes the codes of the iconic brand. Lacoste L’Homme Lacoste Intense is created by the iconic brand, for the contemporary man. Lacoste L’Homme Lacoste Intense is available in an opaque dark blue bottle with a silver crocodile inspired by the tenacity of the Lacoste Crocodile.
A new version of Bel Azur of 2017, the Nuit Azur retains its original fragrance with an added sensuality. Nuit Azur is the night version of the previous fragrance. The fragrance has the power to transport you to the tranquility of the Mediterranean Sea after sunset. Nuit Azur is a combination of various exotic flowers. It is quite similar to a bouquet of flowers that bloom at night near the sea.
Hennes & Mauritz, better known as H&M is a multinational Swedish fashion company. Started in 1947, this company has found its way into malls in several countries for decades now. The brand has been able to make a huge impact on the market by collaborating with star designers. Since 2010, H&M has been continuously making efforts to rank high with perfumes. Now, H&M is coming up with a new fragrance collection developed by Olivier Pescheux and Nisrine Grillie. These fall into three unique groups.
Ralph Lauren’s Polo Red Rush is the fourth fragrance in the Polo red series after the classic Polo Red, Polo Red Intense and the aromatic Polo Red Extreme. Wear the new Polo Red Rush fragrance and experience an instant dash of energy within you. You also feel passionate wearing this fresh perfume. While the freshness is boosted by spearmint, the fruit notes ensure energy and passion. The fresh fruit notes make you experience crispness and coolness to the core.
Inspired by courage and decisiveness, the makers of the perfume only the Brave Street features new style hip hop dancers. The all new edition of Diesel Only the Brave Street is a combination of exotic notes. It begins with a citrusy, herbal and fresh note which later progresses with an aromatic intense fragrance of basil, apple and bergamot. The perfume reflects an artistic touch with a unique combination of cardamom and licorice. It also includes a subtle note of vetiver and cedar. The woody trace of the perfume is made sensuous by the hint of vanilla.
Yves Saint Laurent is one of the world’s best fashion houses for high fashion apparel. However, like many of these well-known and coveted brand names, Yves Saint Laurent has diversified into perfume making and has attained much success.
In recent times Yves Saint Laurent has achieved much success with the release of the masculine scent; the original Y in 2017. The original Y scent was intended for men in creative fields; doers who were making something out of nothing but pure inspiration.
Terre d’Hermès collection, from the French brand Hermès, will soon be expanded by another surprising fragrance – Terre d’Hermès Eau Intense Vétiver. A completely new and unexpected interpretation of the classic composition, Christine Nagel, the interior perfumer of the brand, enlarges the collection of men’s fragrances, created by Jean-Claude Ellena, who has gained cult status over the last decade.
CK One Platinum Edition – Powerful. Dynamic. Bright. Calvin Klein to launch new spirited fragrance. Inspired by the tradition, legacy and modern spirit of the Calvin Klein fashion house and with the new prêt-à-porter collection signed by Raf Simons. Calvin Klein CK ONE Platinum Edition is the latest flanker of the legendary unisex fragrance from 1994.
The world famous pop star Britney Spears presents her first unisex fragrance in her perfume collection called Britney Spears Prerogative. The new perfume as an olfactory expression of individuality and authenticity, designed for all those who do not hesitate to be who they want to be.
Aramis is a classic American perfume brand founded in 1964 by Estee Lauder. His first product was a legendary aroma by Bernard Chant – Aramis from 1966. In 2018, Aramis launches its latest woody-aromatic fragrance with a strong and trendy note of tobacco in the heart – Aramis Tobacco Reserve.
From the house of Bvlgari, master perfumer and a connoisseur of the senses, Alberto Morillas, brings you another fragrance, packaged especially for men. The Man Wood Essence brings together the modern and eclectic side of man, and the enchantment of nature. Bvlgari recognizes that the modern man has responsibilities which he cannot shirk, and a life he cannot leave. However, he still yearns for a life he has left far behind, complete with the rustle of trees, the majestic sound of the river, and the call of animals at night. With this in mind, Morillas has manufactured a heady scent, especially for you, the modern man.
Perfume is much more than three main notes. It is the sound of nature itself, flowers, oils and extracts that it gives us. New fragrance Avon Perceive Soul resonates with the power and beauty of nature thanks to its natural ingredients and notes. Discover the natural harmony and calmness of natural notes in the fascinating scent of Perceive Soul.
The Dolce & Gabbana fashion house will present its latest fragrance in late summer – continuation of the best-selling The One for Men series from 2008 – Dolce & Gabbana The One Gray.
Tom Ford, Gucci and YSL Beauty are among the award-winning brands at the 2018 Fragrance Foundation Awards, a New York ceremony hosted by actress Jane Krakowski.
